
Again we face the Difficult Decision. To invest or not in the Portuguese retailer Jeronimo Martins?
The main driver of business growth is the expansion of Biedronka stores in Poland. At the end of 2010 the Jeronimo Martins group will have around 1640 shops and is estimated that within five years the number of stores can reach the 3000 number, translating into an increase in total group sales from a total of 8.7 billion euros to nearly 16 billion euros in 2015.
At the end of the decade the net income will stabilize at values close to 800 million euros per year which leads me to believe that the share price will continue to rise and that will not in any way be a bubble at present share price.
Risk factors like new players coming into the market of discount retail in Poland Can Affect the company leadership and the company expected return on investment.
Will I buy Martins Shares for an investment pourpose?
That is a 5 bucks question! I Can throw away the gain in stock price of 30% or 40% in the next coming years because I have better deals for my money.


